Breakout creative
BigBad is home to some of the best and most experienced design and branding talent in the Northeast. We don't have a "house style." If we did, we wouldn't be able to design effective messaging for diverse target audiences. Which we do.

Rock-solid programming
We're way beyond HTML. We have significant experience developing
N-Tier applications, solving business flow requirements, integrating
ERP applications, and designing and installing custom content management engines.

Usability
BigBad conducts contextual inquiry, focus groups, participatory design, and heuristics analysis to gain an understanding of the usability of a site, then leverages this knowledge in the development of improved navigation system and information architecture.

It's all about the User
Our vision always begins with understanding the User. Asking ourselves "What will the user's experience be?" is the start of our process of developing an implementation strategy that's designed to fulfill ALL their specific needs. We work hard to nail the messaging and voice, usability issues, target audiences, information architecture, technical and functional specifications, and the visual design strategy for the project.

You have three goals
We believe that companies like yours need to do three things well in this business climate: tell your story in a way that speaks quickly and clearly to your target audience, deliver the best possible service to your customers, and build communities around your products and services.

We have one goal
Your ROI is the core motivator for us. We don't take on projects to win design awards, we focus on delivering measurable results (plus we win awards). We set usage metrics and judge our performance by them. When the site delivers the results we set forth to achieve, it is a success.

Obviously, we are very passionate about our work. Pick up the phone and call us (free call: 877-296-4287, ext. 405). E-mail us (gotaproject@bigbad.com). Or drop by our place and meet us (321 Summer Street, Boston). Let's get started!