Okay, we'll say it, even though you already know it: e-commerce is not going
away. Clients are  rethinking
entire business models, and we're right there with strategy and implementation.
We're helping them revise existing strategies, fix past mistakes, make money,
and increase the valuation of their company.
Your customers are online. According to the US Census Bureau, 50% of Americans
use the Web, and 80% of these are households with incomes $75K or over. You
definitely want some of that. Not ready to sell online? The Web can be a
powerful tool for influencing in-store sales, too: 84% of Internet users say
they often look at products online and make the purchase in a retail store (NPD
Group).
| We start with questions: |
 |
 |
Is the goal to sell online or drive traffic to the stores? |
|
|
Will the site compete with existing locations or independent dealers? Can the
impact be minimized? Can the site actually enhance dealer satisfaction? (we've
done it before) |
|
|
Will orders be fulfilled through the stores or delivered directly to consumer's
home? |
|
|
Can the strategy include viral marketing, using email to broaden order capture
opportunity? |
|
Our goal is the same as yours: to expand your market position, further your
brand, provide information about products and services, and encourage easy
transactions.
Take a look at our e-commerce case studies, then let's
get started on putting our experience to work to your
advantage.
|