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RECAP | Meet the Experts: Healthcare Webinar

 
BigBad & National Experts Presented Strategies for Incorporating Social Media Into Healthcare Web Properties

BOSTON—June 19, 2009—BigBad, Inc. (www.bigbad.com), a leading national interactive agency with expertise in the healthcare industry, hosted an engaging and informative live healthcare webinar on Thursday, June 18, 2009.

With an overwhelmingly high turnout, “The ROI for Incorporating Social Media into Healthcare Web Properties” webinar featured four leading experts in the healthcare communications field: Lee Aase of the Mayo Clinic; Ed Bennett of University of Maryland Medical System; Brian Charlonis of Danbury Health Systems; and Jennifer Texada of The University of Texas M. D. Anderson Cancer Center.

“Our experts were the reason that this webinar was such a success,” said BigBad Chief Creative Officer Jeff Johnson, who moderated the event. “They each offered valuable content and insight on high-level social media trends in the healthcare industry, as well as tactical ‘how to’ approaches for implementation. We are incredibly grateful for their participation.”

According to Twitter follower aaronwatkins, the webinar was “One of the best social media presentations we’ve attended. Thanks!” Read the full stream of webinar tweets for a play-by-play recap at http://search.twitter.com/ and enter #BBMTEHC.

To read further insights from the Webinar experts, visit their blogs:

About BigBad, Inc.: Based in Boston, BigBad is an interactive agency that consults on and implements solutions to business problems of marketing, workflow, and communications for clients across the country. BigBad creates experiences at the convergence of information, tools and people. Among its clients are Beth Israel Deaconess Medical Center, Brigham and Women’s Hospital, Massachusetts General Hospital, Danbury Health Systems, Shields Health Care Group, Harvard University, MIT and New York Medical College.

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Contact: Joan Wilson
pr@bigbad.com
617-338-7770, x405



Creating an environment that fosters strategic thinking and informed solutions is the key to BigBad's continued success. And an inclusive process, with total collaboration—what we call 'controlled combustion'—allows us to develop effective solutions for our clients.

Jeff Johnson Chief Creative Officer BigBad, Inc.

Brainstorming or “creative mapping” on a whiteboard gets everyone’s neurons pumping. What can we do for you? No matter what type of service you need, our expert team members will come together to brainstorm solutions that have impact and drive results. »

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